Claus Gramstrup

Partner, Senior strategic design consultant

I am a specialist in business development, brand and design management as well as Touch Point Management. I and have developed strategies and solutions for a number of Denmark’s largest companies and driven business development and branding & design Boosts for a myriad of small and medium-sized owner-leaded companies.

I work with a cross-organizational and holistic business perspective and develop strategies and action plans for optimizing enterprise products, services, systems and processes, including optimization of sales through the development of relational networks. I have more than 40 years of professional experience, of which I in more than 20 years have had my own design company. I work as a professional board member in several smaller companies and have taken the CBS Executive Board training. Occasionally, I am used as guest lecturer on business development, brans and design management, visual identity, as well as customer experiences at CBS, University of Southern Denmark, Kolding Design School, Cph Business etc.

Pho.  +45 2427 8704
Mail  claus@permanentbeta.dk

Uri Andersen

Managing partner, Senior design thinking consultant

I have been working with design, strategy, and communication for 20 years. First, as design do’er with graphic design, branding and communication design in my own award-winning agency. Then as design thinker with innovation, digital transformation, and business development.

So, nowadays I work as a consultant and designer in the field of innovation with capability building, strategy and business development. I was among the first to take the Business Model Canvas to Denmark, which I have now trained over 1.000 people in. I am engaged in using strategic design thinking as a tool for innovation and business development driving new services and customer experience. This is unfolded through lectures and talks in Design Thinking as well as in concrete development processes and projects with clients. My background is from the Danish Design School, Copenhagen Business School, and the IT-University. In addition, an extensive curriculum of training within facilitation, coaching, Design Sprints, Business Model Innovation, Design Thinking etc.

Pho.  +45 2834 0060
Mail  uri@permanentbeta.dk

Jacob Hage

Associated partner, Senior UX consultant

I help clients discover, design, and develop delightful digital products. In short: I make fluffy stuff more tangible!

Jacob Hage is a senior consultant and specialist in running innovation and design processes. Jacob has experience from digital agencies, large-scale companies and as an independent consultant. Jacob has worked with business modeling, product, and business development, for both startups and some of the country’s largest companies. Among his strengths is the ability to quickly understand a complex situation, the ability to visualize and validate a future product, service or customer relationship. Professionally, Jacob has a leg solidly planted in the user-centered approach from Design Thinking and a leg planted in the agile world. Jacob Hage is an agile coach, warmly advocating Lean Startup and Lean UX and accustomed to improving collaboration and performance among individuals and teams.

Pho.  +45 2199 6594
Mail  jacob@permanentbeta.dk

Peter Nørregård

Associated partner, Senior innovation consultant

I bridge “solving the right problem” and “solving the problem right” with an empathetic and human-centered design toolbox. Peter Nørregård has 15 years of experience in innovation, design and business development. He has successfully completed tasks both as a driver for concrete product and service development, as well building competencies and organizational capacity in design and innovation. The tasks always move between strategic intent and concrete value creation, and Peter’s focus always is on business value creation in the sphere of digital potential, human needs, as well as organizational and business opportunities. Peter has a particular focus on incorporating the human focus in innovation and development processes and is aware of the ethical perspectives that new digital options bring to the table. In addition to consulting, Peter Nørregård teaches design methods and processes, innovation and strategic product development, including Aarhus University, ITU and CBS.

Pho.  +45 2617 7919
Mail  peter@permanentbeta.dk