Permanent Beta is a design & innovation consultancy
rooted in design thinking and business development.

We help companies innovate and design digital products
faster and better by putting the customer experience first.

Saks
At Permanent Beta we work with
user-centric innovation on different levels;
From competence building and design
sprints to establishing innovation as a service.

We can help your organization obtain
a stronger brand position and 
propel
customer experience 
by scaling corporate
innovation into a competitive advantage.

LEARN DESIGN THINKING

Build or lift your competences in Design thinking, Design sprints or Strategic design on our courses, talks and presentations that we do in various formats; As tailormade for a specific purpose or as of the shell half day to three day programs.

 

Our training is based on action learning where you will be introduced to the theory before applying it on real life challenges. Expect an energetic deep dive into the methodology, tools and practice of Design thinking with cases and contemplation too.

 

During the last decade we have trained more than 1.000 people in understanding and using design methods for business purposes in all sectors on all levels. Our courses get top rating from participants.

 

We promise it won’t be boring – and that you will leave a lot smarter than you came.

 

DO A DESIGN SPRINT

No matter what touch point – product, website, service or face-to-face – you have with customers, chances are that they won’t be very happy with you and surely won’t return if the encounter was bad. So customer experience must be carefully designed and tested. With Design Sprints we make up for bad guesses and wrong assumptions because we involve customers early in the making. Understanding their pain points, prototyping and testing possible answers with real people gives us important answers early and makes us more successful.

 

Let’s do a sprint on your challenge. We will facilitate as well as participate in it with design and UX-people, who will help you generate great ideas which will then be build, tested and improved. Design sprints is an exiting way to move from idea to concept in just days. After a week you will have new customer insights and a solution ready to implement.

 

BRAND LIFT OFF

In short branding is the process of building customers preference for your company. This requires two things before starting on the communication activities; Defining the right to-be strategic position & establishing the brand platform. We can help you with both.

 

Our approach is structured and colla- borative securing a balance between exploration and consolidation. Expect a journey where the areas of business, design and marketing are merged and challenged. We have the expertise and experience – and we don’t cut corners.

 

In fact it is strategic design at its’ finest; From calibrating brand position with internal and external insights to formulating a strong narrative around the value proposition, crafting a powerfull new visual identity and embracing the best media strategy. It’s fun. It’s powerful. And it will push your brand to a new level.

 

SCALING CORPORATE INNOVATION

Innovation is no longer an option for companies – it’s a must. Because customer expectations, their needs, the markets, and technology change faster than ever so must mindset, business models, and methodology of the organization. Companies must evolve, or they will become redundant and eventually disappear. Using innovation for progress and growth is not new. The new is how to go about the transformation – from knowing it’s the thing to do to doing it.

Many companies have over the recent years invested in innovation labs/units/garages to accelerate development processes and move the organization forward. Many of these companies have also experienced the difficulties in doing so. A more structural approach is needed to create long-lasting in-house innova­tion because applying innovative methods to single projects is not the same as scaling it. In fact, up to 90 % of all innovation labs fail within two years according to Business Insider.

No matter what methodology i.e. Design Thinking, Google Sprints or Lean Start Up the company uses to drive agile innovation a more common structure is necessary if you are to scale innovation to the entire organization obtaining competitive advantage and transformative power. And even though an infusion of agile innovation tools may be the best answer to what the company needs to rethink products, services, and customer experience – it might not be the right answer.

At Permanent Beta we have flipped the per­spec­tive around from what you need to what you have. We use the companies’ existing knowledge and resources to drive innovation. To this purpose we have devel­oped the ABCD-approach which Aligns, Builds, Connects and Deploys the benefits and thinking of an innovative organization.

 

The ABCD is a transformational change, a roadmap and a multi­disciplinary toolbox with a mix of engaging design methodologies merged with business and project management tools. This combination is highly relevant because of its’ instrumental value in making innovation tangible, desirable, feasible, and viable – the cornerstones of innovation. The ABCD of creating and scaling an innovation stronghold has 4 phases:

 

Align- it must be right

Build – it must work right

Connect- it must feel right

Deploy- it must balance right

 

The ABCD approach will substantially contribute to fuelling innovation to the rest of the organization through various activities. We can help you scale innovation and become an industry leader.

SMV

Christensen Kjærulff

Forlaget Libris

Inter-Travel

Mannov

Mismo

Okholm Lighting

Stevens Efterskole

Valdal advokater

Wehlers

 

Medicinal og medico

Ambu

Bayer

Biogen

Cantel Medical

Coloplast

Novo

NovoZymes

Roché

Sanofi-Aventis

 

Teknologi og medier

Berlingske Tidende

BT

DevoTeam Consulting

DR

FORCE Technology

Mandag Morgen

Microsoft

NNIT

Teknologisk Institut

Thomson Reuters

 

Industri og service

A.P.Møller Maersk

ARP-Hansen

Brunata

Carlsberg

Cramo

Dako

FLSmidth

Gyproc

H+H International

Icopal

KMD

NCC

NIRAS

Q8

SAS

Solstra Capital

Unilever

Widex

 

Interesseorganisationer

3F

Børnerådet

Center for Børneliv

Copenhagen Concensus Center

Dansk Blindesamfund

Dansk Design Center

Dansk Industri

Energinet.dk

Foreningen Statsautoriserede Revisorer

Kooperationen

Mandecentret

Medico Innovation

Pension Danmark

Plastindustrien

ÆldreSagen

Offentlige

Akkrediteringsstyrelsen

Arbejdsmarkedsstyrelsen

Beskæftigelsesministeriet

Bornholms Regionskommune

Digitaliseringsstyrelsen

Folketingets Ombudsmand

Gentofte Kommune

Innovationshuset KK

Integrationsministeriet

Kunstakademiets Designskole

Københavns Kommune

Naturstyrelsen

Personalestyrelsen

Region Hovedstaden

Socialministeriet

Syddansk Sundhedsinnovation

Undervisningsministeriet

Ungdommens Uddannelsesvejledning

Zoologisk Museum