Permanent Beta is a design & innovation consultancy
rooted in design thinking and business development.
We help companies innovate and design digital products
faster and better by putting the customer experience first.
At Permanent Beta we work with
user-centric innovation on different levels;
From competence building and design
sprints to establishing innovation as a service.
We can help your organization obtain
a stronger brand position and propel
customer experience by scaling corporate
innovation into a competitive advantage.
user-centric innovation on different levels;
From competence building and design
sprints to establishing innovation as a service.
We can help your organization obtain
a stronger brand position and propel
customer experience by scaling corporate
innovation into a competitive advantage.
LEARN DESIGN THINKING
Build or lift your competences in Design thinking, Design sprints or Strategic design on our courses, talks and presentations that we do in various formats; As tailormade for a specific purpose or as of the shell half day to three day programs.
Our training is based on action learning where you will be introduced to the theory before applying it on real life challenges. Expect an energetic deep dive into the methodology, tools and practice of Design thinking with cases and contemplation too.
During the last decade we have trained more than 1.000 people in understanding and using design methods for business purposes in all sectors on all levels. Our courses get top rating from participants.
We promise it won’t be boring – and that you will leave a lot smarter than you came.
DO A DESIGN SPRINT
No matter what touch point – product, website, service or face-to-face – you have with customers, chances are that they won’t be very happy with you and surely won’t return if the encounter was bad. So customer experience must be carefully designed and tested. With Design Sprints we make up for bad guesses and wrong assumptions because we involve customers early in the making. Understanding their pain points, prototyping and testing possible answers with real people gives us important answers early and makes us more successful.
Let’s do a sprint on your challenge. We will facilitate as well as participate in it with design and UX-people, who will help you generate great ideas which will then be build, tested and improved. Design sprints is an exiting way to move from idea to concept in just days. After a week you will have new customer insights and a solution ready to implement.
BRAND LIFT OFF
In short branding is the process of building customers preference for your company. This requires two things before starting on the communication activities; Defining the right to-be strategic position & establishing the brand platform. We can help you with both.
Our approach is structured and colla- borative securing a balance between exploration and consolidation. Expect a journey where the areas of business, design and marketing are merged and challenged. We have the expertise and experience – and we don’t cut corners.
In fact it is strategic design at its’ finest; From calibrating brand position with internal and external insights to formulating a strong narrative around the value proposition, crafting a powerfull new visual identity and embracing the best media strategy. It’s fun. It’s powerful. And it will push your brand to a new level.
SCALING CORPORATE INNOVATION
Innovation is no longer an option for companies – it’s a must. Because customer expectations, their needs, the markets, and technology change faster than ever so must the mindset, business models, and methodology of the organization. Companies must evolve, or they will become redundant and eventually disappear like we have seen with dozins of Fortune 500 businesses. Using innovation for progress and growth is not new. The new is how to go about the transformation – from knowing it’s the thing to do to doing it.
Many companies have over the recent years tried to anchor innovation in labs/units/garages, etc. to accelerate development processes and move the organization forward. Many of these companies have also experienced the difficulties in doing so. A more structural approach is needed to create long-lasting in-house innovation because applying innovative methods to single projects or departments is not the same as scaling it. In fact, up to 90 % of all innovation labs fail within two years according to Business Insider.
No matter what methodology i.e. Design Thinking, Google Sprints, or Lean Start Up a company use to drive agile innovation a more common structure is necessary to scale innovation to the entire organization obtaining competitive advantage and transformative power. And even though an infusion of agile innovation tools may be the best answer to what the company needs to rethink products, services, and customer experience – it might not be the only right answer.
At Permanent Beta we have flipped the perspective around from what a company needs to what it already has. We use the companies’ existing knowledge and resources to drive innovation. To support this purpose we have developed the ‘ABCD’-approach which Aligns, Builds, Connects and Deploys the benefits and thinking of an innovative organization.
The ABCD is a transformational change, a roadmap and a multidisciplinary toolbox with a mix of engaging design methodologies merged with business and project management tools. This combination is highly relevant because of its’ instrumental value in making innovation tangible, desirable, feasible, and viable – the cornerstones of innovation. The ABCD of creating and scaling an innovation stronghold has 4 phases:
Align- it must be right
Build – it must work right
Connect- it must feel right
Deploy- it must balance right
The ABCD approach will substantially contribute to fuelling innovation to the rest of the organization through various activities. We can help you scale innovation and become an industry leader.
SMV
Christensen Kjærulff
Forlaget Libris
Inter-Travel
Mannov
Mismo
Okholm Lighting
Stevens Efterskole
Valdal advokater
Wehlers
Medicinal og medico
Ambu
Bayer
Biogen
Cantel Medical
Coloplast
Novo
NovoZymes
Roché
Sanofi-Aventis
Teknologi og medier
Berlingske Tidende
BT
DevoTeam Consulting
DR
FORCE Technology
Mandag Morgen
Microsoft
NNIT
Teknologisk Institut
Thomson Reuters
Industri og service
A.P.Møller Maersk
ARP-Hansen
Brunata
Carlsberg
Cramo
Dako
FLSmidth
Gyproc
H+H International
Icopal
KMD
NCC
NIRAS
Q8
SAS
Solstra Capital
Unilever
Widex
Interesseorganisationer
3F
Børnerådet
Center for Børneliv
Copenhagen Concensus Center
Dansk Blindesamfund
Dansk Design Center
Dansk Industri
Energinet.dk
Foreningen Statsautoriserede Revisorer
Kooperationen
Mandecentret
Medico Innovation
Pension Danmark
Plastindustrien
ÆldreSagen
Offentlige
Akkrediteringsstyrelsen
Arbejdsmarkedsstyrelsen
Beskæftigelsesministeriet
Bornholms Regionskommune
Digitaliseringsstyrelsen
Folketingets Ombudsmand
Gentofte Kommune
Innovationshuset KK
Integrationsministeriet
Kunstakademiets Designskole
Københavns Kommune
Naturstyrelsen
Personalestyrelsen
Region Hovedstaden
Socialministeriet
Syddansk Sundhedsinnovation
Undervisningsministeriet
Ungdommens Uddannelsesvejledning
Zoologisk Museum