Design thinking the shipping industry
The shipping industry is under pressure after many years of fall in freight rates, higher oil prices and overcapacity in the market. Therefore, efficiency and optimization are high on the global agenda. BlockShipping is a Danish company that, using Blockchain technology, will help the shipping industry with one of their biggest problems; Greater efficiency, transparency, and cost reduction through tracking and smarter utilizing empty containers called gray boxes.
Permanent Beta works with the IT solution provider NNIT to develop the underlying technology that BlockShipping runs on. Design thinking is a key element in making the process and the product concrete by focusing on the greatest possible value for the users.